At HRS, we believe the right job can transform a person's life
and the right person can transform a business. We are passionate
about connecting our candidates with the right job for them. You
are not an exception!
The extensive experience in the human resources industry under our
belt has given us valuable insights and extensive knowledge of
corporate cultures and thus enabled us to locate the best
candidates for our clients.
Our partner is a well-developed global company in the field of
online gaming. Their aim is to build a strong organization in Sofia
with 500+ employees and a 24/7 operations. For their newly
established team and structure in Sofia, Bulgaria, we are looking
for an experienced and ambitious self-starter to join on the role
of Senior Product Marketing Manager.
The primary responsibility of the Senior Product Marketing Manager
is to draft the product’s go-to-market strategy and lead the
strategic planning and tactical execution related to game launches.
The Sr Manager – Product Marketing will report to the Director –
Marketing and ensure sales and marketing are aligned on what
problem the product solves and how to articulate its benefits to
the target audience.
MAIN RESPONSIBILITIES:
• Collaborate closely with product development teams to grasp
product features, benefits, and underlying technology;
• Define the product's value propositions and craft clear,
compelling messaging tailored to resonate with our target audience
(business partners);
• Articulate the benefits of product features using
client-centric language;
• Identify and understand the diverse customer segments the
product serves, customizing marketing efforts accordingly;
• Utilize existing brand assets to create engaging marketing
materials that effectively communicate selling points;
• Develop and implement go-to-market strategies encompassing
product launches, promotional initiatives, and sales support
materials;
• Devise holistic marketing strategies and campaigns aimed at
enhancing product adoption and engagement;
• Cultivate an in-depth understanding of the market landscape
and competitive landscape;
• Produce compelling content such as blogs, guides, and case
studies that captivate and educate potential buyers, collaborating
closely with the creative team.
REQUIRED QUALIFICATIONS AND SKILLS:
• University degree in Marketing or a relevant field;
• 7+ years of experience in product marketing within the
regulated gaming industry, with a preference for online gaming
expertise;
• Proficiency in tools such as Wordpress CMS (or similar),
Office Suite, Google Analytics, Salesforce, and Hootsuite;
• Deep understanding of market trends and product lifecycles;
• Strong ability to develop strategic product marketing
campaigns;
• Excellent project management skills;
• Solid organizational and communication abilities;
• Demonstrated experience in analyzing relevant information and
making informed decisions;
• Proven track record of effectively prioritizing tasks and
responsibilities across multiple projects;
• Strong interpersonal skills with the ability to communicate
effectively with diverse stakeholders;
• Proficiency in both English and Bulgarian languages.
THE COMPANY OFFERS:
• Chance to become part of dynamic, and a growing company;
• Opportunity for realization and growth together with the
company;
• Short decision-making processes and independent work;
• Progressive and competitive compensation and market leading
benefits packages;
• A work environment in which all people are treated in line
with company’s values and given the opportunity to deliver their
best every day.
If you recognize yourself in this position, please send us your CV
in English. Only shortlisted candidates will be approached. HRS
Bulgaria has License №2525 valid from 26.04.2018
