• Trademark Management. Good Brand Management Practices

    Friday, 14 January 2011
    Seminar of Dr. Dudley Blossom, Dr. Veselin Blagoev and Philip Kitov - 10th of February 2011
    Brand managementThe "Trademark Management. Good Brand Management Practices" seminar will be held in Bulgaria for the first time. The event gathers at one place three world leading specialists - Dr. Dudley Blossom, Dr. Veselin Blagoev and Philip Kitov!

    The seminar is addressed to the Bulgarian marketing and brand managers, as well as to all the specialists directly or indirectly connected to the trademarks creating and managing process. The presentations during the seminar will mark out the latest trends in creating of a successful brand in Bulgaria and worldwide and the methods big corporations use to manage their brands.

    The presentation of Dr. Blossom will focus mainly at defining the brand value through "Brand Report Card". He will survey the trademark development and the investment’s return. Dr. Blossom’s participation is an exclusive privilege for the Bulgarian manager.

    The Bulgarian specialist acknowledged in this field, Dr. Veselin Blagoev will present the Bulgarian experience in branding. He will also pay attention to the brand’s role in the today’s continuously developed and changed by the companies’ marketing campaigns virtual world; and what is needed for and how is planned the creation of a successful brand.

    The topic Philip Kitov from Balkan Star works out and will speak of is "How easy is it to maintain “the most powerful automobile brand” and what is the optimal communication mix".

    Date of the seminar – 10th February 2011

    Detailed information – at www.bmanbg.com
    JobTiger.bg is an official media partner of the event!