Sofia www.mag.bg 5 - 10

MAG Advertising has been operating on the Bulgarian market since the beginning of 1994.
 MAG Advertising is a full service advertising agency offering:
 - marketing mix analysis
 - product market positioning and product mix
 - advertising strategies development
 - budget planning
 - creative work and product design
 - media buying on the national and regional markets
 - campaigns implementation
 - ad campaigns analysis
 - marketing research and consultancy
 - political marketing and advertising
 - PR services

There are offices of MAG Advertising in:
Varna  since 1994, Sofia since 1995 / head office since 1999, Skopje since 2000

TURNOVER
1998  3.1 million USD
1999 3.3 million USD
2000 3.4 million USD

STAFF PROFILE
Total number of personnel - 26 people

CLIENT's LIST 2001   
CLIENT BRAND      SINCE
GloBul prepaid service line    2001 
City Liberal Studies - University of Sheffield - Thessaloniki, Greece
Newton Sila - pension security company   2000
Omax Trade - Samsung - domestic appliances  2000
Daewoo Motor - Daewoo - cars    2000
Neftinvestbank - bank      2000
Panasonic - Panasonic/Technics - electronics   1997
K&K          1997
  Thomson - consumer electronics 
  Toshiba - consumer electronics 
  Hitachi - air conditioners
  Kenwood - audio systems 
  TDK - cassettes 
Alexandra Group - home entertainment   1998
  Columbia Tristar Pictures 
  Castle Rock Entertainment 
  Twentieth Century Fox 
  Polygram 
  Warner Bros 
Elis Ge        1998
  teuco - showers&baths
  Profilpas - profiles 
  Bellavista - bath faience 
  Pi.SA - stoneware 
Pobeda        1999
  Zakuska - biscuits 
  BUM - waffles 
  Delfi - cookies 
  Shokoviti - choco-biscuits 
AlfaTour tourist services    1998
Maket Q Maket - radiators    1999
Vramed medicines&pharma products  2000
  
MEDIA
 MAG Advertising has achieved through its work with media based on long term & massive ad volumes conclusion of direct contracts allowing maximum or excellent discounts.
 For some media our firm works via mediashops to provide better support for our clients' interest. But we prefer direct contracts with the major media.
 Media - our partners:
- national TV- and radio media     4
- regional TV - and radio media   65
- national dailies        7
- regional dailies      22
- national weeklies       2
- mounthly editions     14

 MAG Advertising is a member of "ARA" - Association of Advertising Agencies in Bulgaria.

 MAG Advertising has received highest recognitions:
 1995 - ADVERTISING EXPO 95 - Bulgaria
Grand Prix for the total contribution to the advertising in Bulgaria over the period 1994-1995;
Best Advertising Slogan award for Varta - the better batteries;
Best Presentation award.
 1996 - AME INTERNATIONAL - The New York Festivals
Finalist in Household Products category - TEMA - Phosphates Free (12% Market Share for the first year). Thus MAG Advertising became the first Bulgarian and the second East European agency to be awarded the finalist status by AME International - the only advertising forum assessing marketing and advertising efficiency.
 1996 - XVII ADVERTISING FESTIVAL - CANNES
MAG Communications was the first Bulgarian agency to pass the selection and was allowed at the exhibition.
 1997 - INTERNATIONAL PLOVDIV FAIR - SPRING 97 - NATIONAL ADVERTIING FESTIVAL - Bulgaria
The Special Grand Prix for best presentation in Video and Print advertising categories.
 1997 - AME INTERNATIONAL - The New York Festivals
Finalist in Personal Care category - SPORTEX - the enduring condom (up to 350% sales increase for 3 mounts period)
 1998 - LONDON INTERNATIONAL ADVERTISING AWARDS
Finalist in TV Campaign category - EXO - a happy family.
 2000 - THE FIRST NATIONAL FESTIVAL OF ADVERTISING- Bulgaria
Grand Prix "Ad campaign of 90s" for TEMA - Phosphates Free
MAG Advertising was a finalist in 5 categories. MAG finished second in the final position of "Ad agency of 90s"

 MANAGING STAFF
Board of Directors /founders/
  Krassen Kralev
  Georgi Nenkov
  Konstantin Manolov
President - Georgi Nenkov
President & CEO - Krassen Kralev
Managing Director - Nikolay Denev
Clients Service Director - Sonya Vaklinova
 Client Service Department
Creative Director - Konstantin Manolov
 Creative Department - copywriters, designers
 Production Department - TV & radio, press, print
Marketing Director - Rada Chausheva
 Media Department - planning, buying
 Research Department

 FOR CONTACTS:
 MAG Advertising
 Bulgaria, Sofia 1505, 52 Madrid blvd
 +3592 9461510, 9461520

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