CRM / e-mail Marketing Specialist
София
длъжност на пълно работно време

CRM / e-mail Marketing Specialist

София длъжност на пълно работно време

За нас

LiveArea is an award-winning global commerce services provider, blending Strategy, Design, Digital Marketing, and Technology to bring digital commerce to life. We deliver a holistic portfolio of digital commerce services to elevate brands and remove friction from every interaction. For more than two decades, we’ve helped world-class organizations transform and grow their online businesses.

Working alongside some of the world’s leading brands from a variety of verticals, including Beauty, Fashion, Retail, CPG, and B2B, LiveArea’s Digital Marketing team offers services across the disciplines of PPC, SEO, email, CRM, and Analytics, all focused on supporting clients with their digital marketing initiatives from new campaigns to maximizing eCommerce performance.

For our office in Sofia, Bulgaria, we are looking for a CRM Marketing Specialist to support our global email practice in EMEA. The role will help manage the creation and deployment of various acquisition and remarketing strategies including batch, triggered, and transactional e-mail campaigns that utilize dynamic content, to improve open, click and conversion rates and improve the end-to-end customer experience.

Отговорности

Responsibilities:
• Experience with both B2C and B2B email campaigning;
• Drive the strategy and manage the process of executing email and SMS marketing campaigns;
• Awareness of communication trends and an ability to produce innovative ideas;
• Coordinate with marketing team members to design and ensure emails are created, approved and delivered on-time;
• Optimize email performance through A/B testing, personalization, creative and dynamic content management;
• Manage the email QA process by checking all important aspects of the email campaign;
• Successfully deploy email campaigns on Clients’ behalf ensuring each campaign is sent to the appropriate audience at the correct date and time;
• Attend weekly and monthly Client calls to discuss program agenda and campaign results;
• Manage email campaign reporting process in an efficient manner, including monthly, quarterly, and ad hoc reporting requests;
• Manage Clients' subscriber databases;
• Improve Clients' email marketing program by working with the Email Marketing Manager to craft and improve email marketing strategies;
• Facilitate basic, ad-hoc campaign updates by working with Client contact(s) to update campaign links, change images and modify existing deployment dates and times;
• Presenting complex information in a digestible and compelling format;

Изисквания и необходими умения

• 2-5 years’ experience in email marketing, preferably within a service or eCommerce environment;
• Experience crafting customer journeys is a plus;
• Prior experience working with Salesforce Marketing Cloud or similar ESP;
• Experience in audience segmentation and A/B testing;
• Experience building trigger-based email campaigns;
• Academic or professional working experience with Adobe Creative Suite, especially Photoshop and Dreamweaver;
• Strong proficiency in HTML & CSS, able to code/QA responsive layouts;
• Strong project management skills;
• Experience using analytics tools (Google Analytics would be a plus);
• Good understanding of GDPR;
• Generates and supports innovative ideas; simplifies and/or improves procedures;
• Able to make decisions and take action on time;
• Able to consider alternatives and make decisions in spite of uncertainty;
• Acute attention to detail; follows QA processes and procedures;
• Well organized and experienced at working in a fast-paced environment;
• Strong presentation and communication skills regardless of the format (email, documentation, presentation, discussion);
• Ability to effectively manage and oversee multiple client engagements;
• Ability to explain analysis clearly and succinctly;
• English language is a must; another European Language is a big plus.

Ние Ви предлагаме

- Training & certification
- Very competitive salary
- Work for an international company having presence all over the world
- Work with the largest global brands and retailers
- Options for career development
- Very good social & benefits package
- Friendly atmosphere
- Work-life balance
- Team activities (team building, Christmas party, Friday pizza, board games night, LAN parties, BBQs on the balcony and other fun stuff)
- Option for home office (rules apply)
- Flexible working time (rules apply)

How would you like to be part of a culture that embraces your talents and provides the self-development tools you need to meet your career goals? Apply now and submit your resume in English using the button below. We thank all interested applicants, but only shortlisted will be contacted. All applications will be treated in strict confidentiality.

Информация за контакт

Телефон: 0878600282

ITCD