ZORA Trading Company was established in 1991 and it is one of the first private companies in Bulgaria in household appliances trade. For the last fifteen years it has proven to be one of the leading companies on the market.

ZORA is a direct importer of the whole range of household appliances:
- Full range free standing appliances Indesit and Ariston (Indesit Company Bulgaria Ltd)
- Built-in appliances Ariston – Exclusive importer for Bulgaria
- Full range of Whirlpool white goods
- Full range of Electrolux Zanussi household appliances
- Thermex water heaters – (Lorenzi Vasco Spa, Italy)
- Household appliances from Vestel (under VESTEL, CROWN and AYCO brand names) TV Sets, digital products, air conditioners and the full range of  white appliances (from cookers to washing machines)
SONY – audio and TV , digital products
SANYO  - full range of audio and TV, vacuum cleaners, etc.
- Other appliances (air conditioners, refrigerators, vacuum cleaners, microwaves ovens, kitchen appliances, etc.)imported under our brand names AYCO and CROWN from European and Asian manufacturers.
- ZORA Company offers full equipment and furniture for hotels

With more than 30 stores  in the capital of Sofia , towns  of Plovdiv, Varna, stara Zagora, Pazardjik. Haskovo, Harmanli, Svilengrad, Gabrovo, Sevlievo, Blagoevgrad, Shumen, Yambol, ZORA is able to meet the demand of household appliances  in a large part of the country. In the remaining part ZORA relies on dealers and distributors, selling wholesale to more than 200 customers.