About Us

LC Waikiki is a leading global fashion retailer which is one of the established brands on the Bulgarian market. Our journey started in France in 1988 and we are today one of Turkey’s leading fashion brands. We trade in around 1300 stores in 63 countries. We carry out our business lead by the belief that “Everyone Deserves to Dress Well” and we want to enable people to enjoy accessible fashion through quality products at affordable prices.

We believe that every customer touchpoint – from in-store visuals to campaign messaging – should reflect and amplify our brand story. If you are passionate about fashion and storytelling, and can lead creative projects that connect with customers, you might be the perfect fit for our team!

The Role: Brand Communication Specialist

We are seeking a dynamic and results-driven Brand Communication Specialist to enhance brand awareness and value in alignment with our corporate vision, mission, and goals. This role requires close collaboration with the International Brand Communication team at HQ and country teams. The ideal candidate will develop and implement local communication strategies, manage social media accounts, oversee offline campaigns, and execute marketing initiatives to engage the target audience effectively.

Main responsibilities:


Developing and delivering kick-off briefs in collaboration with the International Brand Communication Team at HQ to ensure projects align with local calendars and business objectives throughout the year.
Overseeing and ensuring compliance of non-briefed projects, ensuring they align with the International Brand Communication Team’s guidelines, local calendars, business goals, strategy, and brand positioning.
Supporting the International Brand Communication Team in creating key briefs for 360° or large-scale projects and campaigns within the country, ensuring the production of essential assets (visuals, media, etc.) with local third-party vendors, in line with the brand’s global positioning.
Actively identifying and managing local communication partners, including agencies, media platforms, and other third parties, while overseeing the partnership process in alignment with the International Brand Communication Team.
Planning and coordinating creative production for outdoor and print communication channels (e.g., shopping mall screens, billboards, and OOH displays) in collaboration with the International Brand Communication Team at HQ.
Reporting on Completed Work to the International Brand Communication Manager at HQ, submitting project budgets and proposals for approval.
Preparing Reports for Top Management, evaluating project outcomes and key learnings.
Managing Daily and Project-Based Communication Workflows across social media, digital, offline channels, and shopping malls.
Planning and Overseeing Local Influencer Campaigns, staying updated on country-specific and global trends while ensuring all assets align with brand values and guidelines. Reporting campaign performance and key learnings to the International Brand Manager.

Required qualifications and capabilities:


Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 3 years of experience in brand communication, marketing, or a similar role.
Prior experience in account management within communication agencies is a plus.
Advanced proficiency in business English (both written and spoken).
Strong knowledge of marketing trends and best practices.
Excellent organizational, planning, and communication skills.
Ability to work flexibly and result-oriented in a dynamic environment.
Proficiency in Microsoft Office Suite, particularly PowerPoint, Outlook, and Excel.

What we offer:


Competitive salary.
A dynamic work environment where creativity is celebrated.
Opportunities for professional growth and continuous learning.
The chance to shape the visual landscape of a renowned fashion brand.


At LC Waikiki our values are being virtuous, achieving together, acquiring extensive expertise, being customer-oriented, and challenging the difficulties.

If you are passionate about brand communication and marketing and want to make an impact in an international environment, we would love to hear from you! Apply now to join our team.

We’re excited to see how you can make an impact as part of our creative team!

At LC Waikiki, we take the time to review each application that meet the requirements. If your application found appropriate, we will contact you via phone or email.