Key Responsibilities:

Campaign Execution & Coordination
• Assist in launching and managing digital marketing campaigns across Meta, Google, email, and web platforms.
• Coordinate with design and content teams to deliver campaign assets on time and in the correct formats.
• Support paid media activities by preparing creatives and assisting with ad setups.

SEO & Website Management
• Conduct keyword research and support on-page and off-page SEO initiatives.
• Optimize website content, meta tags, and landing pages to improve search engine rankings.
• Collaborate on backlink strategies and technical SEO audits with internal or external teams.
• Manage updates and publishing of web content via WordPress.

Analytics & Reporting
• Monitor and analyze performance metrics using Google Analytics, Meta Ads Manager, and related tools.
• Assist in reporting on campaign performance and deriving actionable insights.
• Support testing strategies (A/B testing, UX improvements) to improve results.

Content, Design & Asset Management
• Organize digital content calendars and assist with publishing across platforms.
• Ensure all content and assets align with brand guidelines and campaign objectives.
• Adapt and repurpose content for use across different digital channels.
• Create and edit visual assets for digital campaigns, social media, email marketing, and websites.
• Collaborate closely with the design team to ensure consistent branding across all materials.
• Contribute to visual storytelling with a solid understanding of layout, typography, and visual hierarchy.