AN ALL New Tech LTD is the Bulgaria office division for the
multiple regulated investments firm AN Allnew Investments LTD
leading broker of online foreign exchange (forex) trading, CFD
trading, and financial investments. Our Goal is to serve global
traders with access to the world's largest and most liquid
market. By offering the most advanced trading tools, hiring the
best trading educators, and meeting strict financial standards to
protect trader funds, we strive for the best online trading
experience in the market.
We are looking for a individual with previous experience as Marketing Automation Manager!!
Candidates with background experience of more than 3 years as well as experience in forex would be considered with higher priority!
The role of a Marketing Automation Manager is to manage software that streamlines processes, automates manual workflows, and sets up measurement tools that generate actionable insight. Ultimately, the Marketing Automation Manager’s goal is to use automation to improve operational efficiencies and grow the bottom line. They combine strategy, creativity, and technical skills to build a brand and increase leads.
The Marketing Automation Manager must be able to envision how automating a workflow could help a business. They must have the clear insight to be able to see a goal, and then use technology to help achieve it faster and more efficiently than ever before. They must develop and implement global strategies to increase leads, improve campaigns, and build databases. These strategies must be innovative enough to set our company apart from everyone else in the market sector.
Marketing Automation Managers figure out what tools to use to reach potential leads. They will often collaborate closely with designers and copywriters to help determine how automation could help a campaign. Key to this process is the creativity necessary to carve out an eye-catching message to a target audience. Sending very specific and personalized messages via sophisticated automated campaigns is an important part of the role of a Marketing Automation Manager. To do this, this expert must have a “think outside the box” creative attitude with careful attention to testing and analytics.
In mid-market and enterprise-level organizations, a Marketing Automation Manager may supervise the design and IT team necessary for the automation to occur. That could consist of web, UX, and graphic designers, email specialists, analysts, CRM-certified technology experts, or others that make automation happen. Understanding their processes, both front-end and back-end, will be a necessity for a Marketing Automation Manager to keep things moving forward. If the organization has a marketing automation software tool, the Marketing Automation Manager will be responsible for it. Finally, the role requires this manager to review and analyze data to spot trends and develop lead scoring mechanisms that help guide campaign effectiveness.
Marketing automation helps companies nurture relationships over the long term by staying in front of customers so that when they’re ready to buy, they think of our company first. The Marketing Automation Manager develops the strategy, then reverse-engineers the processes that help organizations reach their goals. They drive both inbound and outbound marketing efforts by leveraging technology to help marketing and sales teams work a lot smarter and a lot faster.