At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Marketing & Sales Leader - ELSB/ELSP




Your role and responsibilities


To strengthen our market presence in Bulgaria, we are seeking a visionary Sales & Marketing Manager to drive growth and elevate our brand to new heights. You will be in charge of our Electrification business and will lead a high-performing and talented team, develop key partnerships, and implement innovative go-to-market strategies to position us as the premier choice in the industry.

You will be mainly accountable for:

Crafting and steering a powerful sales and marketing strategy that accelerates revenue growth, expands market share, and positions the company as an industry leader

Driving business success by establishing and tracking key performance targets, optimizing sales volume, refining pricing strategies, and by actively engaging with our customers with a hands-on approach

Coaching, inspiring and continuously developing a results-driven and dynamic sales and marketing team by fostering a forward-thinking culture of continuous innovation and adaptability, staying ahead of industry trends and competitive landscape, fostering a culture of continuous improvement

Driving collaboration and engagement locally with other teams & functions, as well as internationally with peers and extended leadership team


Qualifications for the role

Bachelor’s degree in Business Administration or Engineering (Master’s degree preferred)

5+ years of experience leading large sales teams—ideally in the electrical engineering or industrial sector—with in-depth knowledge of products, solutions, and the Bulgarian market

Proven ability to manage diverse teams across functions and geographies; excellent problem-solving, decision-making, and communication skills to engage both internal and external stakeholders

Data-driven and self-motivated, with a strong grasp of compliance, risk management, and governance, complemented by fluency in English and a readiness to travel locally and abroad

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

: JOB_POSTING-3-9936

Important: In order to be employed by ABB you will need to fully comply with/fulfill all local ABB employment requirements/processes.

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