At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world


This Position reports to:
Marketing & Sales Leader - ELSB/ELSP


Your role and responsibilities

To strengthen our market presence in Bulgaria, we are seeking a visionary Sales & Marketing Manager to drive growth and elevate our brand to new heights. You will be in charge of our Electrification business and will lead a high-performing and talented team, develop key partnerships, and implement innovative go-to-market strategies to position us as the premier choice in the industry.

You will be mainly accountable for:


Crafting and steering a powerful sales and marketing strategy that accelerates revenue growth, expands market share, and positions the company as an industry leader
Driving business success by establishing and tracking key performance targets, optimizing sales volume, refining pricing strategies, and by actively engaging with our customers with a hands-on approach
Coaching, inspiring and continuously developing a results-driven and dynamic sales and marketing team by fostering a forward-thinking culture of continuous innovation and adaptability, staying ahead of industry trends and competitive landscape, fostering a culture of continuous improvement
Driving collaboration and engagement locally with other teams & functions, as well as internationally with peers and extended leadership team

Qualifications for the role


Bachelor’s degree in Business Administration or Engineering (Master’s degree preferred)
5+ years of experience leading large sales teams—ideally in the electrical engineering or industrial sector—with in-depth knowledge of products, solutions, and the Bulgarian market
Proven ability to manage diverse teams across functions and geographies; excellent problem-solving, decision-making, and communication skills to engage both internal and external stakeholders
Data-driven and self-motivated, with a strong grasp of compliance, risk management, and governance, complemented by fluency in English and a readiness to travel locally and abroad

We value people from different backgrounds. Could this be your story? Apply today or visit our site to read more about us and learn about the impact of our solutions across the globe.
Runs What Runs the World