American University in Bulgaria
Digital Strategy Specialist
Blagoevgrad
full-time

Digital Strategy Specialist

Blagoevgrad full-time

About us

The first American-style, English language, liberal arts educational institution in Eastern Europe, the American University in Bulgaria (AUBG) is a unique cooperative venture established with the support of the U.S. and Bulgarian governments, the Open Society Institute, and the University of Maine.

AUBG is a privately funded, not-for-profit institution. Tuition and private donations, as well as grants, finance its educational activities. It opened its doors in September 1991, with a first-year class of 208 students and 16 full-time faculty members.

Since then, the lively town of Blagoevgrad in southwest Bulgaria has become a cradle of academic excellence, creativity and cultural diversity. Nowadays, around 1100 curious, committed and talented students from over 40 countries come together to live and study in a supportive and secure community and immerse themselves in our first-rate American liberal arts education.

World-class faculty members come from top schools in five continents to create an innovative and real-world learning environment that’s unique in Europe. Across arts, humanities, business and technology, AUBG students are free to choose their own areas of study and set their own curriculum.

They develop into inquisitive and compassionate leaders, creative problem solvers and responsible global citizens. Our students have a reputation for success in their careers and in graduate studies, with many going on to the world’s leading schools and employers, and all being valued members of our tight-knit global network of alumni.

AUBG. Explore. Excel. Make an impact. Take the journey now.

Responsibilities

Duties/Responsibilities:

• Coordinate the design, development, distribution and evaluation of a holistic online presence of AUBG
• Manage online channels of communication. Ensure efficient, timely, relevant communication with respective target audiences
• Build the AUBG presence on relevant social media, other online platforms and channels
• Manage Google Ads, Facebook ads manager and other direct marketing/PPC and remarketing campaigns
• Coordinate the development, execution, and tracking of paid online campaigns
• Design, plan, and execute online communications activities including creation and dissemination of text, visual, and multimedia materials on the internet
• Serve as the primary website administrator for the AUBG website
• Coordinate platform development needs with internal customers
• Perform analytics and produce reports to aid decision making and enhance communications
• Initiate and complete web projects; gathers, edits, writes and organizes web content

Requirements and necessary skills

Qualifications Required:

• University degree in Business Administration (Marketing specialization) or Journalism and Mass Communications
• One year experience in managing and/or support in disseminating digital communications is advantage
• Google AdWords certification is an advantage; Google Analytics certification is an advantage
• Excellent communication, both written and verbal, and interpersonal skills; ability to work independently and in a team
• Excellent English language skills
• Proficiency with all Microsoft Office programs; Adobe Creative Suite (particularly lnDesign, and Photoshop) knowledge is a plus

We offer

Honesty. Trust. Respect. Commitment. Collaboration. Professionalism. These are just some of the values embraced by the enthusiastic students, faculty and staff of the American University in Bulgaria for more than 25 years. And while the AUBG vibrant community carries the legacy and vitality of more than 40 different countries, nationalities and cultures, it is the sense of mission, belonging and dedication to make a positive change in the world that unite us together.

Our staff and administration play an essential role in making AUBG a unique place to be. Professionals in a variety of fields ensure the smooth functioning of the institution, enjoying a strong, pleasant and supportive working environment.

Being an AUBG employee offers you countless opportunities to expand your knowledge and skills and explore the exceptional educational scene in the beautiful town of Blagoevgrad. Our faculty and staff have access to hundreds of cultural, social, political and scientific events supported by prominent international lecturers. The members of our community enjoy free use of our state-of-the-art facilities including a modern fitness center, a cutting-edge theater hall, the biggest English-language library in Southeast Europe and an outdoor sports field.

You can browse the career opportunities at the American University in Bulgaria and find your place in our unique community.
Zaplatomer.bg