Paid Media Specialist

Paid Media Specialist

Sofia full-time

About us

LiveArea is an award-winning global commerce services provider, blending Strategy, Design, Digital Marketing, and Technology to bring digital commerce to life. We deliver a holistic portfolio of digital commerce services to elevate brands and remove friction from every interaction. For more than two decades, weve helped world-class organizations transform and grow their online businesses.

Working alongside some of the worlds leading brands from a variety of verticals, including Beauty, Fashion, Retail, CPG, and B2B, LiveAreas Digital Marketing team offers services across the disciplines of PPC, SEO, email, CRM, and Analytics, all focused on supporting clients with their digital marketing initiatives from new campaigns to maximizing eCommerce performance.

For our office in Sofia, Bulgaria, we are looking for Paid Media Specialist responsible for the creation, optimization, and managing the development of paid media accounts - paid search, shopping, social (Facebook, Instagram, LinkedIn, Pinterest, and YouTube), and affiliate marketing, - delivering against performance, ROI and revenue targets.


Create and set up new paid media campaigns for clients;
Research and analyze new market trends and seasonality fluctuations and apply learnings to the campaigns;
Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes;
Think laterally and creatively to produce keywords and identify relevant audiences for campaigns;
Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients target audiences and trends;
Create compelling ads for clients considering tone and brand;
Analyse and use conversion tracking data to further optimize and develop campaigns;
Prepare analysis for client monthly and quarterly review meetings;
Carry out analysis of end-of-campaign performance, coming back to the campaign objectives and business goals. Taking into consideration audience growth, change in profile, engagement, reach, leads, and sales;
Manage multiple client engagements and tasks concurrently;
Proactively identify and address potential issues and collaboratively lead resolution;
Take initiative and opportunities to grow assigned clients business;
Ensure basic optimization practices, i.e. audience/placement targeting, and budget health checks are carried out;
Ensure day-to-day operations are aligned with campaign strategies and commercial goals;
Ensure work is prioritized and implemented based on agreed deadlines.

Requirements and necessary skills

Bachelors degree in marketing or related field;
1-4 years experience in managing Google paid Search campaigns;
SEM certifications such as Google AdWords;
Digital marketing and eCommerce working knowledge;
Google Analytics knowledge and hands-on experience;
Excellent communication skills;
Cross-functional team collaboration as well as the ability to work independently;
Proficient in MS Office tools especially Excel;
Ability to work in a multi-client fast-paced environment;
Proven time management, detail orientation, and problem-solving skills;
Strong work ethic and consistent positive attitude;
English language is a must; another European Language is a big plus.

We offer

- Training & certification
- Very competitive salary
- Work for an international company having presence all over the world
- Work with the largest global brands and retailers
- Options for career development
- Very good social & benefits package
- Friendly atmosphere
- Work-life balance
- Team activities (team building, Christmas party, Friday pizza, board games night, LAN parties, BBQs on the balcony and other fun stuff)
- Option for home office (rules apply)
- Flexible working time (rules apply)

How would you like to be part of a culture that embraces your talents and provides the self-development tools you need to meet your career goals? Apply now and submit your resume in English using the button below. We thank all interested applicants, but only shortlisted will be contacted. All applications will be treated in strict confidentiality.

Contact Information

Phone: 0878600282