AN ALL New Tech LTD is the Bulgaria office division for the
multiple regulated investments firm AN Allnew Investments LTD
leading broker of online foreign exchange (forex) trading, CFD
trading, and financial investments. Our Goal is to serve global
traders with access to the world's largest and most liquid
market. By offering the most advanced trading tools, hiring the
best trading educators, and meeting strict financial standards to
protect trader funds, we strive for the best online trading
experience in the market.
We are looking for a individual with previous experience as
Marketing Automation Manager!!
Candidates with background experience of more than 3 years as well
as experience in forex would be considered with higher
priority!
Job Description:
The role of a Marketing Automation Manager is to manage software
that streamlines processes, automates manual workflows, and sets up
measurement tools that generate actionable insight. Ultimately, the
Marketing Automation Manager’s goal is to use automation to improve
operational efficiencies and grow the bottom line. They combine
strategy, creativity, and technical skills to build a brand and
increase leads.
Skills Breakdown
Strategy:
The Marketing Automation Manager must be able to envision how
automating a workflow could help a business. They must have the
clear insight to be able to see a goal, and then use technology to
help achieve it faster and more efficiently than ever before. They
must develop and implement global strategies to increase leads,
improve campaigns, and build databases. These strategies must be
innovative enough to set our company apart from everyone else in
the market sector.
Creativity:
Marketing Automation Managers figure out what tools to use to reach
potential leads. They will often collaborate closely with designers
and copywriters to help determine how automation could help a
campaign. Key to this process is the creativity necessary to carve
out an eye-catching message to a target audience. Sending very
specific and personalized messages via sophisticated automated
campaigns is an important part of the role of a Marketing
Automation Manager. To do this, this expert must have a “think
outside the box” creative attitude with careful attention to
testing and analytics.
Technical Skills:
In mid-market and enterprise-level organizations, a Marketing
Automation Manager may supervise the design and IT team necessary
for the automation to occur. That could consist of web, UX, and
graphic designers, email specialists, analysts, CRM-certified
technology experts, or others that make automation happen.
Understanding their processes, both front-end and back-end, will be
a necessity for a Marketing Automation Manager to keep things
moving forward. If the organization has a marketing automation
software tool, the Marketing Automation Manager will be responsible
for it. Finally, the role requires this manager to review and
analyze data to spot trends and develop lead scoring mechanisms
that help guide campaign effectiveness.
Marketing automation helps companies nurture relationships over the
long term by staying in front of customers so that when they’re
ready to buy, they think of our company first. The Marketing
Automation Manager develops the strategy, then reverse-engineers
the processes that help organizations reach their goals. They drive
both inbound and outbound marketing efforts by leveraging
technology to help marketing and sales teams work a lot smarter and
a lot faster.
Phone: 0889582450
