About the role:

As a Product Manager, you will be responsible for driving the growth and success of several leading FMCG brands within company portfolio. This role combines strategic planning, forecasting, stock management, and execution of marketing initiatives across both traditional and modern trade channels. You will collaborate closely with sales, logistics, finance, and key clients to ensure the brands achieve sustainable growth, strong market presence, and outstanding results.

Develop and implement growth strategies for several assigned brands.
Plan and forecast sales and consumption, preparing short- and long-term forecasts, accounting for seasonality, promotions, and market trends.
Monitor execution of sales and marketing plans, ensuring timely delivery and strong ROI.
Initiate, coordinate, and evaluate marketing campaigns and trade activities.
Track market trends, competitive landscape, pricing, and consumer behavior, and recommend quick actions when needed.
Build and maintain strong relationships with key accounts and retail chains, securing effective product positioning and promotions.
Monitor brand performance through KPIs (volume, sales, margins, market share) and propose corrective measures.
Lead product launches and promotional activities across channels.
Manage marketing budgets efficiently and ensure brand consistency.
Collaborate closely with sales, logistics, finance, and cross-functional teams to deliver results.
Conduct consumer insights research to improve product positioning and marketing approach.
Prepare regular reports and presentations to management on performance, KPIs, and marketing initiatives.