Customer Relationship Marketing and Insight Process Lead (m/f/d)

ProCredit. We are an international group of development-oriented commercial banks for micro, small and medium enterprises (MSME). We are active in Southeastern and Eastern Europe, South America and Germany. Our overarching goal is to combine a high developmental impact with economic success.
For our Group Marketing team at ProCredit Holding in Frankfurt am Main, we are seeking a motivated

Customer Relationship Marketing and Insight Process Lead (m/f/d)
This position is based in Sofia at ProCredit Bank Bulgaria.

Your role in our team:
As part of the Group Marketing team at ProCredit Holding, you will play a key driving role in building digital marketing capacity across the ProCredit Group. You will be the key person for the shaping and owning of the execution of a comprehensive, user-centric and client-centric data-driven digital first customer relationship marketing and insight strategy for the group. The position provides capabilities and resources to marketing and business functions in building and implementing adequate relationship marketing and insight frameworks to support the Group's strategic goals, contributes to measurable improvements in customer onboarding, activation, engagement, retention, lifetime value and loyalty, and supports the delivery of consistent, relevant, and timely communications across all markets and customer segments. A central responsibility of the Customer Relationship Marketing & Insight Lead is to actively contribute to the development and ownership of a fully integrated, market-informed lifecycle relationship marketing strategy, and research and insight management framework for the Group, covering all relevant channels, touchpoints and phases of the customer lifecycle.

• Own and evolve group-wide relationship and lifecycle marketing initiatives across acquisition, onboarding, engagement, retention.
• Design and optimise multi-channel journeys (email, push, in-app, SMS, web, phone) with strong focus on research and insights—leveraging behavioural, lifecycle, and product data to drive segmentation and personalisation.
• Lead structured test-and-learn experimentation and translate analysis into actions.
• Build dashboards and KPI tracking.
• Partner with Data, Business, Product, local Marketing teams, IT, and other local teams to ensure data quality, alignment, and execution.
• Drive operational excellence, scalability, and continuous improvement.
• Coordinate research initiatives – design, execution, analysis, insights interpretation

• Minimum of 3 - 5 years of experience in customer relationship marketing, lifecycle marketing, customer analytics, marketing research or related roles.
• Strong analytical skills with the ability to translate customer behaviour and campaign data into actionable insights.
• Experience working with relationship marketing and marketing automation platforms across multiple channels.
• Experience in test design and implementation.
• Multi-country exposure is an advantage.
• Highly organised, able to manage multiple workstreams, and committed to continuous improvement.
• Fluent in English; additional languages are an advantage.

• A pleasant and open working atmosphere and an international team
• Flat hierarchies and short decision paths
• Interesting and challenging tasks and cross-team project work
• Additional benefits for the employees, such as home office, private health insurance

To learn more about the ProCredit group, please visit ProCredit Holding's website at: www.procredit-holding.com

Only short-listed candidates (selected on submitted CV) will be invited to the upcoming stages of the selection process.

Your application will be treated with strict confidentiality and compliance with the legal requirements for personal data protection.