Digital Marketing Process Lead (m/f/d)

ProCredit. We are an international group of development-oriented commercial banks for micro, small and medium enterprises (MSME). We are active in Southeastern and Eastern Europe, South America and Germany. Our overarching goal is to combine a high developmental impact with economic success.
For our Group Marketing team at ProCredit Holding in Frankfurt am Main, we are looking for a motivated

Digital Marketing Process Lead (m/f/d)
to lead our international digital marketing initiatives. The position is based in Sofia.

Your role in our team:
As part of the Group Marketing team at ProCredit Holding, you will play a key driving role in building digital marketing capacity across the ProCredit Group. You will be the key person for the shaping and owning of the execution of a comprehensive, user-centric and client-centric data-driven digital first marketing strategy for the group. The position provides capabilities and resources to support the group's strategic goals, contributes to driving measurable customer growth both in B2B and retail segments, and develops robust and resilient digital marketing campaigns blueprints to ensure consistent digital marketing and content campaigns performance across all markets. A central responsibility of yours will be to develop, own and lead a fully integrated digital marketing campaigns, measurement, and follow up strategy for the group, covering multiple touchpoints and phases of the customer journey.

• Drive traffic and conversions across websites, apps, CRM, and call centres, optimising the full acquisition journey.
• Consult, plan and execute multicountry PPC strategies within Google and beyond.
• Audit, set up, and continuously optimise paid media, funnels, and landing pages using scalable frameworks.
• Monitor KPI performance and build reports.
• Conduct SEO/AEO/GEO/ASO, competitor, and market research to identify growth opportunities; ensure assets are optimised and on-brand.
• Collaborate with design, local teams, and vendors to deliver results.
• Maintain clear documentation and knowledge bases for consistency and scalability.

• Minimum 3–5 years in digital marketing, growth, performance marketing, or B2C acquisition.
• Demonstrated skills in setup, continuous optimisation, and improvement of Paid Media and PPC activities.
• Experience with analytics, UX, and marketing tools such as GA4, Semrush, Similarweb, Hotjar, HubSpot, or similar.
• Ability to manage multiple workstreams, keeping focus on performance, and commitment to continuous improvement and rapid experimentation.
• Certifications in Digital marketing are an advantage.
• Academic background in Marketing, or other Business-related field is an advantage.
• Fluent in English; additional European language is a plus.

• A pleasant and open working atmosphere and an international team
• Flat hierarchies and short decision paths
• Interesting and challenging tasks and cross-team project work
• Additional benefits for the employees, such as home office, private health insurance

To learn more about the ProCredit group, please visit ProCredit Holding's website at: www.procredit-holding.com

Only short-listed candidates (selected on submitted CV) will be invited to the upcoming stages of the selection process.

Your application will be treated with strict confidentiality and compliance with the legal requirements for personal data protection.