Technopolis is a chain of hypermarkets specializing in consumer electronics, white goods, IT and office equipment. Technopolis hypermarkets offer more than 25,000 different appliances and accessories for home, office and car use.
The electronics market in Bulgaria has grown 15 per cent between 2004 and 2006. Technopolis’ sales growth considerably outstrips overall market growth. Demand has increased most notably for consumer electronics, large white goods and IT equipment.
Technopolis runs 12 hypermarkets in 11 of Bulgaria’s larger cities: two in the capital Sofia and one each in Varna, Plovdiv, Stara Zagora, Bourgas, Vratsa, Shoumen, Pleven, Sliven, Rousse and Blagoevgrad.
Technopolis is a leading retail chain in Bulgaria in terms of sales. Its investments in the country exceed 75 million leva. Technopolis has created over 1,000 jobs. A survey conducted by the marketing and research agency Market Test in December 2005 shows that Technopolis hypermarkets are familiar to 93.4 per cent of Bulgarians, and 77 per cent of respondents have visited a Technopolis outlet. Twenty-five per cent of those questioned said they had bought their two latest appliances from Technopolis.
In addition to goods quality, another primary concern of the chain is customer service and customer care. In each hypermarket, sales are conducted by specially trained attendants with consulting functions, who are highly knowledgeable of the specific properties and features of the goods. They will advise a customer which particular item would meet their needs best. Rather than trying to sell the most expensive goods, they will help you choose the most suitable items in each particular case.
The specialized chain of Technopolis offers very advantageous hire-purchase schemes, not involving additional charges, and long warranty periods based on the proven quality of the goods. The company works with five consumer credit firms and accepts payment by almost all brands of credit cards. Loyal customers are awarded points for their purchases, entitling them to gifts and discounts.