Brand Manager Entertainment TV Projects - maternity cover

София длъжност на пълно работно време

За нас

bTV Media Group is the most comprehensive source of information and entertainment on the Bulgarian media market. It attracts the greatest number of users to its media platforms with quality, trustworthy, exciting and diverse content that satisfies the information needs and entertainment preferences of the widest possible audience.
bTV Media Group is part of the Central European Media Enterprises family (CME), which is owned by the international PPF Group.
We are now looking to attract talented people that bring their top attitude and abilities to work. That’s how we make sure the highest quality content is created for our audiences.

We are looking for a dynamic and strategically minded Brand Manager to lead the development and execution of impactful 360° marketing campaigns for our Entertainment TV projects. This role requires a hands-on, creative thinker who thrives in a fast-paced media environment and is passionate about building strong brands across multiple touchpoints.

Отговорности

Develop, plan, and execute integrated 360° marketing communication campaigns across all channels – TV, OOH, digital, social media, radio, partnerships, and on-ground events
Lead ATL campaign development including TVCs, key visuals, taglines, and media planning alignment
Prepare detailed creative briefs and collaborate closely with in-house creative teams, external agencies, production houses, and producers to deliver high-impact campaigns
Oversee the full campaign lifecycle – from strategic planning and concept development to production, launch, and post-campaign analysis
Manage the creation of promotional materials, advertising formats, branded content, trailers, and on-air assets
Coordinate and execute events, premieres, launch activations, and special promotional initiatives
Work cross-functionally with PR, social media, digital, programming, research, and sales teams to ensure consistent messaging and maximum campaign impact
Ensure brand consistency across all communication channels and consumer touchpoints
Monitor market trends, competitor activities, audience behavior, and emerging media opportunities
Track brand performance, campaign effectiveness, and KPIs; analyze results and extract insights to optimize future activities
Optimize media investments, formats, and tactics to ensure efficiency and maximum ROI
Manage, plan, and control assigned budgets, ensuring cost efficiency and strong financial oversight
Handle multiple projects simultaneously while meeting tight deadlines in a dynamic, fast-paced environment

Изисквания и необходими умения

Highly motivated, proactive marketing professional with a strong brand management background
University degree in Marketing, Communications, Business, or related field
Proven experience managing integrated marketing campaigns (ATL & digital)
Strong understanding of the media and entertainment landscape, including current and emerging trends
Excellent project management skills with ability to manage multiple stakeholders and external partners
Experience working with creative teams, agencies, and production companies
Strong knowledge of brand-building tools, media planning principles, and promotional tactics
Analytical mindset with experience measuring performance and optimizing campaigns
Budget management and cost-control experience
Flexible team player who navigates smoothly within a large organization
Excellent written and verbal communication skills, fluent in English
Solution-oriented, resilient, and comfortable working under pressure

Ние Ви предлагаме

Discounts and special deals in various stores
Professional and cooperative team
Trainings
Multisport cards
Great location (and a metro station near the office)
Food vouchers
Medical insurance
Additional retirement benefits
Discounts at restaurants near the office

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