Digital Marketing Specialist
Ficosota is looking for an enthusiastic and motivated Digital Marketing Specialist to join our Digital Marketing Team.
If youre passionate about digital marketing and excited by the opportunity to work across different channels, markets, and brands, this could be the right role for you. At Ficosota, you can experience the full marketing cycle from strategy and identifying business opportunities, through communication and content development, to campaign execution, sales, and performance evaluation.
Why Ficosota?
Working at Ficosota means being part of an innovative, dynamic, and collaborative environment where learning and development are part of the everyday experience.
Youll have the opportunity to work with talented professionals across different functions, contribute to international brands and markets, experiment with new ideas and technologies, and see the direct impact of your work.
If youre curious, proactive, not afraid of challenges, and excited to learn something new every day, wed love to meet you!
The Opportunity
We are looking for a talented and motivated Digital Marketing Specialist to help us deliver effective, creative, and results-driven digital campaigns across international markets.
In this role, youll gain hands-on experience in digital strategy, paid media, social media, content creation, campaign planning, performance analysis, and optimization.
Youll work closely with marketers, content creators, influencers, agencies, designers, and developers to develop and execute digital initiatives that engage audiences and deliver measurable business results.
The ideal candidate is curious, collaborative, analytical, creative, results-oriented, and eager to continuously learn and grow.
Main Responsibilities::
- Contribute to the planning, execution, optimization, and reporting of paid digital marketing campaigns across social, search, display, and other relevant channels
- Support digital media planning and buying across international markets
- Monitor campaign performance, identify trends and insights, and recommend actionable optimizations
- Prepare regular performance reports and presentations for internal stakeholders
- Analyze digital marketing data and translate findings into clear recommendations
- Support the development and execution of social media strategies across platforms such as Facebook, Instagram, TikTok, YouTube, and Pinterest
- Contribute to content planning and development for different digital channels and audiences
- Create and adapt engaging digital content, including short-form videos, social media posts, reels, stories, and other visual assets
- Collaborate with content creators, influencers, agencies, designers, and developers to ensure effective campaign messaging, timing, and execution
- Support influencer and creator marketing activities when relevant
- Stay up to date with digital marketing trends, platform updates, emerging technologies, and new content formats
- Explore and evaluate new digital tools, platforms, and technologies, including relevant AI-powered marketing and content creation tools
- Contribute ideas for new campaigns, creative concepts, formats, and ways to improve audience engagement and campaign performance
- Support website, landing page, tracking, and measurement initiatives
- Ensure digital activities are aligned with brand guidelines, campaign objectives, and business goals
Qualifications:
- Bachelors or Masters degree in Marketing, Communications, Business, Digital Marketing, or a related field
- Previous experience in digital marketing, social media, content creation, paid media, or a similar role is an advantage
- Practical experience with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager is preferred
- Good understanding of performance marketing, including paid social, search, display, and campaign optimization
- Understanding of website analytics, digital measurement, and tracking tools, with the ability to analyze and interpret performance data
- Strong knowledge of leading social media platforms, particularly Instagram, TikTok, YouTube, Facebook, and Pinterest
- Basic to intermediate video editing skills and experience creating short-form content for social media are highly valued
- Experience with video editing tools such as CapCut, Adobe Premiere Pro, Adobe After Effects, or similar platforms is an advantage
- Basic knowledge of graphic design and visual content tools such as Canva, Adobe Photoshop, Illustrator, or similar software is a plus
- Good understanding of social media content formats, trends, algorithms, and best practices
- Strong interest in content creation, creative storytelling, and developing engaging digital experiences
- Familiarity with AI tools for content creation, research, ideation, copywriting, image/video generation, or marketing automation is an advantage
- Strong analytical and problem-solving skills, with an ability to turn data into actionable insights
- Excellent written and spoken English minimum B2 level according to CEFR
- Good command of MS Office, particularly PowerPoint and Excel
- Digital marketing courses, certifications, or training such as Google Ads, Google Analytics, Meta, TikTok, or other recognized programs are considered a strong advantage
- A proactive mindset and genuine curiosity about the constantly evolving d
