Email Automation & Client Communication Manager

We are looking for a highly detail-oriented and process-driven Email Automation & Client Communication Manager to design, manage, and optimize all client email communications across our platform.
This role is responsible for building structured email flows based on user actions, defining rules for every possible client scenario, and ensuring that each communication is clear, timely, and aligned with the company’s tone and objectives.

Key Responsibilities:

• Design and implement automated email workflows based on user actions and system events
(e.g., registration, open trade, deposit, withdrawal, loss, dispute, account changes, etc.)
• Create clear rules and logic for every scenario:
o What triggers the email
o When it should be sent
o What content should be included
o Any conditions or restrictions (timing, user status, risk flags, etc.)
• Write and maintain professional, concise, and user-friendly email templates
• Collaborate with:
o Product team (to understand user flows)
o Risk/Compliance team (for sensitive actions like withdrawals, account changes)
o Marketing team (for tone, branding, and engagement)
• Ensure all emails are:
o Accurate and aligned with platform logic
o Consistent in tone and branding
o Optimized for clarity and user experience
• Continuously review and improve:
o Open rates
o User engagement
• Build and maintain a centralized email rulebook, including:
o All triggers and scenarios
o Email templates for each case
o Exception handling

Requirements:

• Experience with email automation tools (e.g., CRM systems, transactional email platforms)
• Strong ability to think in logic, workflows, and scenarios
• Excellent writing skills in English (clear, professional, concise)
• Experience in fintech, casino, trading, or gaming platforms is a strong advantage
• Understanding of user experience and communication timing
• High attention to detail and structured thinking

Nice to Have:

• Experience with platforms like Mailchimp, SendGrid, or HubSpot
• Basic understanding of APIs and event-based systems

Success Metrics:

• Improved email open and engagement rates
• Zero confusion in critical client communications
• Full coverage of all user scenarios with defined rules

We offer:

• A stable job and career development opportunities
• Attractive salary
• Additional health insurance
• Special benefits for our team members (Multisport Card, Happy Hours ETC.)
• Young, friendly and multilingual environment
 

Cross Source LTD - Recruitment Agency (license № 2767 from 21.03.2019)