Marketing Executive - Digital Profile
София
длъжност на пълно работно време

Marketing Executive - Digital Profile

София длъжност на пълно работно време

За нас

The Business Institute is a business skills catalyst. We provide highly practical business workshops, business simulations and training solutions in the field of corporate management. They are designed and delivered based on up-to-date methodologies and business tools from the global business knowledge landscape.
Based on our B2B and B2C client’s needs and our portfolio value proposition and core products, we manage and deliver long-term marketing driven initiatives in the field of education and trainings, for which we are looking for a Marketing Executive - Digital Profile.

Отговорности

What does it take?

Digitally native, you should be experienced in digital marketing communications. You need to be able to generate and implement unconventional marketing approach, which is highly efficiency-oriented and result-oriented. At the end of the day, it is about marketing efficiency and sales results.
Develop and oversee digital marketing strategies and action plans to increase engagement, raise brand awareness, acquire and nurture qualified marketing leads.

- Develop and execute digital marketing strategies across the marketing funnel, following the customer journey’s in all digital media channels from concept to launch.
- Create, update and monitor content on social media and company blog.
- Creating and executing email marketing campaigns.
- Update and maintain website and learning management platform marketing content.
- Exploring, discovering and establishing alternative and digital marketing partnerships for effectiveness and contribution to business and marketing communications efforts.
- Capability of executing projects, online and offline events with a high attention to detail.
- Work with internal and external teams to develop and deploy marketing campaigns.

Изисквания и необходими умения

What Are The Requirements?

- Over 1 year relevant experience
- Bachelor’s degree in communications, journalism, marketing or a related field
- Very good writing skills
- Experience in developing and executing digital marketing campaigns and events

A plus would be:
- Good command of English
- Enjoy writing and have samples to share
- Basic Adobe Photoshop skills
- Portfolio of Projects and results

What Is The Mindset?

We need a proactive, energetic and highly motivated individual. A key feature of the mindset is ability to work independently and remotely, set-up working environment and be accountable for results and profitability. Unconventional approach to the goals achievement and meeting deadlines is a must. Handling more than one task at the same time will be of great help.

Good organizational skills, orientation to deadlines and interim results are needed as well. These should be combined with good overall main marketing concepts knowledge, communication, account management and diplomatic skills. All these are connected to the external-partner-driven projects’ set-up.

If you are interested in this demanding opportunity, please let us know by sending your CV and motivation letter at people@thebusinessinstitute.eu till 11 April 2021. We’ll get in touch with candidates, approved for an interview.
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