Company Overview
We’re more than just an online casino brand — we’re a fast-growing digital entertainment company redefining gaming experiences in Bulgaria and beyond. Our team is passionate about innovation, creativity, and delivering top-tier content that excites players every day.
We are seeking a Senior Digital & PPC Expert to join our fast-growing team.
This is a hands-on role for a technical marketer who knows the ins and outs of paid media. You will be responsible for the "engine room" of our marketing—managing multi-channel campaigns, setting up complex tracking, and ensuring our technical stack is ahead of the competition.
Key Responsibilities:
➤ Campaign Management & Scaling: Full ownership of creating, managing, and scaling advertising campaigns (Google Ads, GDN, Meta Ads, Programmatic, etc.) to maximize ROI.
➤ Technical Setup & Tracking: Implementation of end-to-end tracking using Google Tag Manager, internal tools, and other technological solutions to ensure data integrity.
➤ Analysis & Reporting: Developing and maintaining marketing dashboards, reports, and KPIs to track and analyze performance using GA4 and internal data.
➤ Optimization & A/B Testing: Constantly improving performance through rigorous A/B testing (CTR, Conversion, etc.) and funnel optimization.
➤ Market Intelligence: Conducting deep-dive competitor analysis and market trend research to identify new channels and growth opportunities.
➤ Creative Collaboration: Working closely with the creative team to ensure consistent messaging, high-performing assets, and strong branding.
➤ Retention & Email: Implementing and optimizing email marketing and retargeting flows to increase player lifetime value.
➤ Innovation: Staying up-to-date with emerging marketing technologies, ad formats, and compliance practices specifically within the iGaming sector.
