We are looking for a individual with previous experience as
Marketing Automation Manager.
Candidates with background experience of more than 3 years as well
as experience in forex would be considered with higher
priority.
Job Description:
The role of a Marketing Automation Manager is to manage software
that streamlines processes, automates manual workflows, and sets up
measurement tools that generate actionable insight. Ultimately, the
Marketing Automation Manager’s goal is to use automation to improve
operational efficiencies and grow the bottom line. They combine
strategy, creativity, and technical skills to build a brand and
increase leads.
Skills Breakdown
Strategy:
The Marketing Automation Manager must be able to envision how
automating a workflow could help a business. They must have the
clear insight to be able to see a goal, and then use technology to
help achieve it faster and more efficiently than ever before. They
must develop and implement global strategies to increase leads,
improve campaigns, and build databases. These strategies must be
innovative enough to set our company apart from everyone else in
the market sector.
Creativity:
Marketing Automation Managers figure out what tools to use to reach
potential leads. They will often collaborate closely with designers
and copywriters to help determine how automation could help a
campaign. Key to this process is the creativity necessary to carve
out an eye-catching message to a target audience. Sending very
specific and personalized messages via sophisticated automated
campaigns is an important part of the role of a Marketing
Automation Manager. To do this, this expert must have a “think
outside the box” creative attitude with careful attention to
testing and analytics.
Technical Skills:
In mid-market and enterprise-level organizations, a Marketing
Automation Manager may supervise the design and IT team necessary
for the automation to occur. That could consist of web, UX, and
graphic designers, email specialists, analysts, CRM-certified
technology experts, or others that make automation happen.
Understanding their processes, both front-end and back-end, will be
a necessity for a Marketing Automation Manager to keep things
moving forward. If the organization has a marketing automation
software tool, the Marketing Automation Manager will be responsible
for it. Finally, the role requires this manager to review and
analyze data to spot trends and develop lead scoring mechanisms
that help guide campaign effectiveness.
Marketing automation helps companies nurture relationships over the
long term by staying in front of customers so that when they’re
ready to buy, they think of our company first. The Marketing
Automation Manager develops the strategy, then reverse-engineers
the processes that help organizations reach their goals. They drive
both inbound and outbound marketing efforts by leveraging
technology to help marketing and sales teams work a lot smarter and
a lot faster.
Additional characteristics:
• Business acumen in order to develop market strategies.
• An understanding of consumer psychology and behavior.
• Strong collaboration skills to work with interdepartmental
disciplines.
• Project management skills that develop and follow a roadmap to
better client engagement.
• A digital expert in web, email, social media, smartphones – and
more.
• Outstanding written and verbal communication skills.
• Savvy technologists, but also organized enough to not need
technology to move projects forward.
• Flexibility to adapt to fickle consumer behavior.
• Analytical and driven by data metrics.
The Marketing Automation Manager must have equal skills in
technology and people. The role has high visibility; it potentially
touches multiple departments, so this executive must be a team
player as well as being keenly aware of the latest software tools
to drive marketing.
What we offer:
• Attractive base salary.
• Full time position – 5 days a week.
• Social benefits – Multisport card.
• Birthday Gifts.
• Paid Vacations, Holidays & Team buildings.
• Special educational program for the first month.
• Weekly sport day (Football) + catering in the office.
• Abroad training for personal development with mutual
benefits.
• Opportunities for growth to a higher position in the Company.
• Variety of different food and drinks in the office.
Cross Source LTD - Recruitment Agency (license № 2767 from
21.03.2017)
Телефон: 0897 902220