Telenor Bulgaria EAD
more than 300 служителя Apply See employer
Customer Lifecycle Manager
Sofia
full-time

Customer Lifecycle Manager

Sofia full-time

About us

There’s never been a better time to join the world of telecommunications. In Telenor Bulgaria you will grow. Innovate. Discover. And make amazing every day. Join us in bringing the future today.

In Telenor, we believe that the successful social strategy of each company begins with responsibility for the people, who build its success and its good name. Care and recognition for the employees are the main factors for the growth of our company. For this reason, we provide our staff with the best working conditions to enable them to develop their professional and personal skills.

Responsibilities

Role Overview:

The Customer Lifecycle Manager actively supports commercial strategy implementation by developing the customer lifetime value and profitability mindset in the organization through leading innovation, efficiency and profitability in the direct marketing area.

Your main responsibilities would be:

Use direct marketing campaigns as a strategic lever to drive company ambitions.
Develop and implement a sound direct marketing strategy based on a 360-degree analysis of customer base behavior and attributes, customer needs/insights, profitability, competitive & regulatory insights and technical feasibility.
Continuously monitor pricing and product/services developments, competitive, technical, regulatory and other relevant market trends taking place in the telecommunications and adjacent industries, in order to proactively adjust Telenor’s direct marketing and customer lifecycle management strategy.
Drive the development of Telesales channel into a profitable sales unit through managing a productive campaign plan - customer base micro segmenting, contextual campaigns, campaign pilots, hot leads from all channels, and service calls with propensity to sell). Steer the growth of the Telesales team by building an optimal compensation model, team structure and team capabilities, together with Channel Marketing and CC teams.
Ensure developments of the Contextual marketing platform support the Direct marketing and customer lifecycle management strategies as well as channel development roadmaps.
Ensure decisions in the unit are based on data and are aiming for continuous performance and profitability improvements.
Ensure effective stakeholder engagement, organizational alignment, and communication.
Manage, develop and motivate direct reporting staff. Assess the individual and teamwork performance in the unit.

Requirements and necessary skills

What we would expect from you:

University degree in relevance to the role
Minimum 5 years of work experience in Marketing and 3 years in leadership position with direct reports
Experience in Campaign management, Marketing automation roles
Experience in project /program management in relevant area
Knowledge of the Telecommunications industry would be considered as advantage
Ability to work cross-functionally and under stress in challenging environment
Ability to motivate team of professionals and to utilize their full potential
Ability to develop and get knowledge in a dynamic environment
Proactive, innovative, flexible and loyal
Fluent knowledge of English (written & verbal)
Proficiency with MS Office package

We offer

Our offer:

Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
Annual bonus based on your personal performance
Preferential prices for mobile devices and accessories
Unlimited mobile services and mobile internet
Flexible working hours
Monthly food and gift vouchers
Additional health insurance
VCD