There’s never been a better time to join the world of
telecommunications. In Telenor Bulgaria you will grow. Innovate.
Discover. And make amazing every day. Join us in bringing the
In Telenor, we believe that the successful social strategy of each company begins with responsibility for the people, who build its success and its good name. Care and recognition for the employees are the main factors for the growth of our company. For this reason, we provide our staff with the best working conditions to enable them to develop their professional and personal skills.
The Customer Lifecycle Manager actively supports commercial strategy implementation by developing the customer lifetime value and profitability mindset in the organization through leading innovation, efficiency and profitability in the direct marketing area.
Your main responsibilities would be:
Use direct marketing campaigns as a strategic lever to drive company ambitions.
Develop and implement a sound direct marketing strategy based on a 360-degree analysis of customer base behavior and attributes, customer needs/insights, profitability, competitive & regulatory insights and technical feasibility.
Continuously monitor pricing and product/services developments, competitive, technical, regulatory and other relevant market trends taking place in the telecommunications and adjacent industries, in order to proactively adjust Telenor’s direct marketing and customer lifecycle management strategy.
Drive the development of Telesales channel into a profitable sales unit through managing a productive campaign plan - customer base micro segmenting, contextual campaigns, campaign pilots, hot leads from all channels, and service calls with propensity to sell). Steer the growth of the Telesales team by building an optimal compensation model, team structure and team capabilities, together with Channel Marketing and CC teams.
Ensure developments of the Contextual marketing platform support the Direct marketing and customer lifecycle management strategies as well as channel development roadmaps.
Ensure decisions in the unit are based on data and are aiming for continuous performance and profitability improvements.
Ensure effective stakeholder engagement, organizational alignment, and communication.
Manage, develop and motivate direct reporting staff. Assess the individual and teamwork performance in the unit.