HRS Bulgaria
Senior Digital Marketing Specialist
София
длъжност на пълно работно време

Senior Digital Marketing Specialist

София длъжност на пълно работно време

Описание на позицията

At HRS, we believe the right job can transform a person's life and the right person can transform a business. We are passionate about connecting our candidates with the right job for them. You are not an exception!

The extensive experience in the human resources industry under our belt has given us valuable insights and extensive knowledge of corporate cultures and thus enabled us to locate the best candidates for our clients.

Our partner is a leading company in the retail sector with trade facilities all over Bulgaria. For their head office located in Sofia, we are looking for a motivated, curious and active individual to join on the role of:

Senior Digital Marketing Specialist

Main Responsibilities:


Set KPIs, configure and optimize advertising campaigns on Google and Facebook platforms, and analyze the results achieved.
Support the Digital Marketing Manager in building strategies for executing digital campaigns on one or more platforms simultaneously, preparing and implementing advertising campaigns, and providing suggestions for improvements.
Create a posting plan for social media channels.
Coordinate and oversee the work of a team of copywriting specialists and designers in creating digital content (texts, visuals, links, ads, etc.).
Communicate with external contractors (agencies and online media) and other teams within the company.
Organize and monitor the execution of digital campaigns with partners.
Ensure proper execution of advertising activities, manage and allocate budgets, and monitor their proper expenditure.
Track the progress and completion of tasks.
Analyze the company’s performance in the digital environment, propose new channels and formats.
Monitor and analyze the performance of competitors in the digital space.
Keep up with trends in digital marketing and stay informed about new developments.

The company offers:


Attractive remuneration package according to market levels for this role;
Rich social benefits package;
Flexible working hours;
Opportunities for career development and growth;
Opportunity to work with Bulgaria’s largest brands;
A dynamic setting with interesting and rewarding projects that help you develop as a professional;
A team of bright, positive-minded and collaborative experts.



Requirements to fill the role:


More than three years of experience in digital marketing.
Experience in Social Media Marketing (Facebook, Instagram, TikTok).
Proven experience in PPC Marketing (Facebook Ads, Google Ads, Viber Ads, Microsoft Ads, etc.).
Excellent knowledge of Google Analytics 4, with experience in Looker Studio being a plus.
Experience in an agency or retail company will be considered an advantage.
Proven experience in managing marketing projects.
Ability to identify key metrics and analytical thinking.
Skills in structuring projects into work tasks, prioritizing them, and good time management.
Previous experience with marketing automation tools is an advantage.
Ability to adapt to a dynamically changing environment.
Ability to work within tight deadlines.
Creative thinking.
Excellent knowledge of Bulgarian spelling and grammar.
Very good command of English – both written and spoken.
Desire for learning and improvement.
Computer literacy, excellent proficiency in Microsoft Office (Excel and Word) and Google Workspace (Sheets, Docs, Slides, etc.).
Basic knowledge of HTML, SEO, and landing page creation.
Organizational skills and attention to detail.
Excellent interpersonal skills.

Apply now by sending your CV in ENGLISH!

All applications will be treated strictly confidential.


Only short-listed candidates will be contacted.

HRS Recruitment Services Bulgaria притежава лиценз от Националната Агенция по Заетостта с №2525 от 26.04.2018 г.

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