We are partnering with BTV Media Group in search of Head of Data Management and AI.

This role will be the key towards a data-driven, AI-powered content and subscription business.

Head of Data Management and AI will define and deliver the Group’s data vision: a unified, modern, cloud-based data ecosystem that enables intelligence, innovation, and measurable impact across all markets and platforms — primarily SVOD, but also broadcast, digital, and advertising.

This role is about redefining how first-party data is used to predict, prevent, and personalize. It involves churn management, audience segmentation, campaign optimization and lifetime value growth.

We are looking for a strategic leader who connects technology, business, and analytics.


Key Responsibilities:

Strategic Leadership
• Develop and implement a forward-looking Data and AI Strategy aligned with the Group’s business goals, focusing on subscriber growth, churn prevention, and monetization of first-party data.
• Lead the modernization of the data ecosystem — migrating from on-premises systems to scalable, cloud-based data lakes, analytics platforms, and AI/ML environments.
• Partner with business units (Marketing/Digital, Product, Technology, Finance, Sales) to turn insights into measurable actions that improve retention, engagement, and profitability.

Data Governance & Operations
• Establish a robust data governance framework, ensuring data quality, privacy, and compliance (GDPR and local standards).
• Oversee data collection, storage, processing, and access across the Group, ensuring a single source of truth for all critical metrics and use cases.
• Ensure security, reliability, and ethical use of AI and data assets across all business operations.


AI and Advanced Analytics
• Build and lead AI use cases that directly support key business priorities, such as churn prediction, content recommendation, pricing optimization, audience clustering, and campaign performance prediction.
• Drive the integration of AI and automation in workflows across marketing, product, and operations.
• Foster collaboration between data scientists, engineers, and business teams to deliver measurable impact.

People and vendor leadership
• Recruit and lead a multi-disciplinary data team across engineering, analytics, and science.
• Cultivate a culture of innovation, learning, and data-driven thinking across the organization.
• Manage external partners, vendors, and cloud providers with a clear focus on performance, accountability, and value creation.

Execution and Delivery
• Oversee the portfolio of major data and AI projects, from roadmap definition to delivery and scaling.
• Ensure on-time, within-budget execution and alignment with measurable business outcomes.
• Continuously scan market trends, new technologies, and best practices to future-proof the Group’s data capability.


Qualifications and Experience:

• University degree in Computer Science, Data Science, Information Systems, or related field.
• 10+ years of experience in data management, analytics, or technology transformation — ideally with exposure to media, telecommunications, banks, big-techs, or digital subscription businesses.
• Proven success in data modernization — from legacy systems to cloud-based platforms (Azure, AWS, GCP).
• Strong track record in AI/ML project delivery, ideally including churn prediction, customer segmentation, and personalization.
• Experience leading multi-country or multicultural teams, with excellent stakeholder management and communication skills.
• Deep understanding of data governance, data privacy, and compliance frameworks.
• Strategic yet hands-on — able to define the vision and ensure its disciplined execution.


If you find our proposal interesting and want to receive more information, please send your CV in English by applying online!



We thank all interested applicants, but we will only contact a shortlist! All applications are confidential. JobTiger is a Bulgarian online job board and licensed recruiting company (License No.2547, 23.10.2025).