The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.
General Responsibilities
Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions
Analyze marketing metrics to gauge pricing and identify cause and effect relationships
Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
Collaborate with marketing department to develop appropriate sales strategies
Experience / Qualifications
A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
Strong communication skills; oral, written and presentation
Strong organization, planning and time management skills to achieve results
Strong personal and professional ethical values and integrity
Holds self-accountable to achieving goals and standards
Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
Experience with B2B and automotive or heavy vehicle markets preferred
Understanding of long cycle business with experience in customer contracts preferred
Develop value propositions for customer specifications and create pricing strategies compared to next best alternatives
Collaborate with Account Management to create commercial strategy
Work with cross functional teams to develop business cases & models included but not limited to cash flows and revenue forecasts
General Responsibilities
Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
Analyze marketing metrics to gauge pricing and develop value propositions against next best alternatives
Collect and analyze data regarding customer specifications, buying habits and needs to better identify market potential and factors influencing product demand
Collaborate with marketing and Account Management to develop appropriate sales strategies
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