General duties
- Plan, create and manage paid search, display, video, social media and programmatic advertising campaigns;
- Define campaign objectives, structure, targeting, budgets, bidding strategies, creative requirements and measurement frameworks;
- Monitor campaign performance on a daily basis and optimise campaigns against defined business and marketing KPIs;
- Manage keywords, audiences, placements, creatives and landing page performance;
- Analyse data from platforms such as Google Ads, Meta Ads Manager, Google Analytics 4 and other advertising and analytics tools;
- Identify performance trends, issues and growth opportunities, and proactively propose and implement improvements;
- Ensure accurate campaign tracking, conversion measurement, UTM structure and data consistency across platforms;
- Plan and evaluate A/B tests related to audiences, creatives, campaign formats, bidding strategies and landing pages;
- Build dashboards and performance reports in Looker Studio, translating campaign data into actionable business insights and recommendations;
- Present campaign performance and growth opportunities to main stakeholders, translating complex data into clear business actions and decision-making insights.
- Translate campaign data into business-relevant findings for marketing teams, product owners and management;
- Collaborate closely with internal teams, including Marketing, Product, Sales, IT, Procurement, Legal, Compliance and external partners;
- Manage campaign-related administrative processes;
Requirements
- University degree in Marketing, Business, Economics, Computer Science, or similar;
- At least 2-3 years of hands-on experience in digital performance marketing, paid media or campaign management;
- Practical experience with Google Ads and Google Analytics 4;
- Experience with Meta Ads, programmatic advertising platforms or other paid media channels would be considered an advantage;
- Good understanding of campaign tracking, conversion measurement, attribution models and marketing funnels;
- Ability to analyse campaign performance and transform data into clear recommendations and actions;
- Experience with Looker Studio or another reporting and data visualisation platform;
- Strong analytical, problem-solving and organisational skills;
- Proactive approach and willingness to take ownership of campaign performance;
- High level of accuracy and attention to detail;
- Ability to manage multiple campaigns, priorities and stakeholders simultaneously;
- Results-oriented and data-driven mindset, focused on measurable business outcomes;
- Strong communication and collaboration skills;
Considered an Advantage
- Experience with Google Tag Manager and digital analytics implementation;
- Experience with conversion optimisation and landing page testing;
- Previous experience in banking, financial services, telecommunications, e-commerce or another highly regulated industry;
- Experience working with advertising agencies, media partners and technology vendors;
- Relevant Google Ads, Google Analytics or Meta certifications.
- Experience in mobile app marketing, including user acquisition, app growth, and campaign optimization for iOS and Android applications, will be considered a strong advantage.
DSK Bank offers
- Excellent opportunities for professional and career development in one of Bulgaria's leading banks;
- Food vouchers in the amount of 102.26 euro per month;
- 20 + 5 paid holiday leave;
- Additional Health Insurance;
- Favorable conditions for housing and mortgage lending, as well as for bank products and services;
- Preferences for bank products and services;
- Annual bonus scheme depending on the achieved results;
- Preferential conditions for Multisport / CoolFit card;
- Great location - in the heart of Sofia's city center;
- Discounts in various companies;
- Access to internal academies, professional training and development programmes
- Refer a Friend Bonus;
Documents for application
CV
