Help us create banking experiences that feel personal, relevant, and timely.
At ProCredit Bank, we're expanding our retail banking business and investing in how we engage with customers across digital channels. We're looking for a CRM & Customer Engagement Expert who is passionate about data-driven marketing, customer journeys, personalization, and creating meaningful customer experiences.
In this role, you'll help shape how thousands of customers interact with the bank by designing targeted communications, building automated journeys, and turning customer insights into actions that drive engagement, loyalty, and growth.
What you'll do:- Create and optimize personalized customer journeys across email, mobile, web, and other digital channels.
- Design and execute CRM campaigns that help customers discover, adopt, and use our products and services.
- Use customer data and behavioral insights to build meaningful segments and targeted communications.
- Continuously test, learn, and improve campaign performance through experimentation and analysis.
- Monitor engagement, conversion, retention, and customer value indicators to identify opportunities for growth.
- Collaborate closely with Marketing, Digital Banking, Product, Analytics, and IT teams to deliver seamless customer experiences.
- Support the development of our CRM capabilities and contribute ideas that improve personalization and automation.
- Translate data and customer behavior into actionable recommendations and business opportunities.
- Help create a customer-centric culture where every communication is relevant, useful, and timely.
What we're looking for:- Experience in CRM, lifecycle marketing, customer engagement, marketing automation, digital marketing, or customer analytics.
- Understanding of customer journeys, segmentation, personalization, and customer lifecycle management.
- Experience working with CRM or marketing automation platforms.
- Strong analytical thinking and comfort working with customer data and campaign results.
- Fluency in English.
- Curiosity, initiative, and a passion for improving customer experiences through data and technology.
You'll stand out if you have:- Experience with customer journey mapping and lifecycle marketing.
- Knowledge of A/B testing, personalization strategies, and marketing automation.
- Experience with CRM platforms such as Salesforce, Microsoft Dynamics, Braze, HubSpot, Emarsys, Adobe Campaign, or similar solutions.
- Knowledge of SQL, Power BI, Google Analytics, or other reporting tools.
- Experience in banking, fintech, telecommunications, e-commerce, or subscription-based businesses.
Why join us?- Be part of a growing retail banking transformation.
- Influence how customers experience one of the most digital banks in Bulgaria.
- Work on meaningful customer engagement initiatives with visible business impact.
- Collaborate with experienced professionals across marketing, data, product, and technology teams.
- Have the opportunity to build, test, and scale new CRM and personalization capabilities.
Our offer:- Working in a dynamic international environment
- Professional growth in a motivated team
- Training opportunities
- Flexible working time (from 7:30-09:00 a.m. to 16:30-18.00 p.m.)
- Social benefits: 25 days paid annual leave, additional health insurance, Multisport card, transportation cost amount, additional amount for summer vacation and heating season, preferential conditions for products and services in the bank, preferential fees for education at Denis Diderot School.
Your work will help thousands of people manage their finances more easily, while shaping the future of customer engagement at ProCredit Bank.
Only short-listed candidates will be invited to the upcoming stages of the selection process.
Your application will be treated with strict confidentiality and compliance with the legal requirements for personal data protection.
