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telecommunications. In Telenor Bulgaria you will grow. Innovate.
Discover. And make amazing every day. Join us in bringing the
future today.
Role Overview:
Campaign design and execution specialist actively participates in
the implementation of Telenor customer lifecycle management
strategy by executing campaigns in a timely, operationally
efficient and profitable manner.
Our perfect match has analytical mindset, strong technical
aptitudes and background /interests in development and continuous
improvement of marketing automation/campaign management platforms.
• Direct marketing campaign design and execution in Campaign
management platform, including KPI setup for segmentation,
contextual triggering, mechanics, priorities, rewards, contact
policy, etc
• Actively participates in implementation of company customer
lifecycle management strategy
• Implement and follow testing protocols before making any campaign
live
• Effectively monitor live campaigns to ensure that they are
working according to the defined logic and delivering a rich
customer experience. Troubleshooting in case campaign is not
performing as expected
• Develop scripts and texts, as well as coordinate approvals for
the different communication channels
• Design and coordinate channels /stakeholders’ information,
including manuals and campaign ambitions
• Propose improvements of current setups in the Campaign management
platform to better meet business needs, improve campaigns’
performance and go-to-market time and ensure optimal usage of
system capabilities.
