Telenor Bulgaria EAD
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Direct Marketing Specialist

Direct Marketing Specialist


About us

Theres never been a better time to join the world of telecommunications. In Telenor Bulgaria you will grow. Innovate. Discover. And make amazing every day. Join us in bringing the future today.

Role Overview:
Campaign design and execution specialist actively participates in the implementation of Telenor customer lifecycle management strategy by executing campaigns in a timely, operationally efficient and profitable manner.
Our perfect match has analytical mindset, strong technical aptitudes and background /interests in development and continuous improvement of marketing automation/campaign management platforms.


Direct marketing campaign design and execution in Campaign management platform, including KPI setup for segmentation, contextual triggering, mechanics, priorities, rewards, contact policy, etc
Actively participates in implementation of company customer lifecycle management strategy
Implement and follow testing protocols before making any campaign live
Effectively monitor live campaigns to ensure that they are working according to the defined logic and delivering a rich customer experience. Troubleshooting in case campaign is not performing as expected
Develop scripts and texts, as well as coordinate approvals for the different communication channels
Design and coordinate channels /stakeholders information, including manuals and campaign ambitions
Propose improvements of current setups in the Campaign management platform to better meet business needs, improve campaigns performance and go-to-market time and ensure optimal usage of system capabilities.

Requirements and necessary skills

University degree in Business, Marketing, Communications or any relevant
Experience within Marketing, Campaign management, Marketing automation roles
xperience working with CRM/marketing automation/campaign management solutions is a strong plus
Analytical skills and ability to work with large data sets
Ability to develop and get knowledge in a dynamic environment
Ability to work under stress and meet the deadlines
Self-driven and team player
Fluent knowledge of English (Written & Verbal)
Proficiency with MS Office package

We offer

Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
Annual bonus based on your personal performance
Preferential prices for mobile devices and accessories
Unlimited mobile services and mobile internet
Flexible working hours
Monthly food and gift vouchers
Transportation allowance
Additional health insurance


Only short-listed candidates will be contacted. All applications will be treated in strict confidentiality and in compliance with applicable law regarding personal data protections.