Situated on Bulgarias Black Sea coast, Golden sands is the most famous seaside resort, one of the largest in Bulgaria. The main clientele for Golden sands have traditionally been tourists from Western Europe as well as from former USSR and the Middle East.

The resort has been privatized completely in 2000. The company was privatized in April 2000 by a Consortium of the following companies /"Zlatni" AD - a management buy-out company, C&N Touristic /Condor und Neckermann - the biggest tour operator in Bulgaria/ and Agrima Ltd. - the licensed distributor of Pepsi cola in Bulgaria.

Bulgarias tourism industry has often been identified as the sector with the best growth prospects in Bulgaria.  Tourism is an important source of hard currency for Bulgaria as 75% of income from foreigners is due to this sector. The management of "Zlatni piassaci" PLC has focused on further investments and has shown the desire to make the resort a profitable enterprise.

Golden sands resort is situated on an ecologically clean bay in the northern part of the Bulgarian Black Sea coast. The resort is comprised of 6 four-star hotels, more than 45 three-star hotels and about 20 two-star hotels, over 100 restaurants and a variety of recreational and entertainment facilities such as a casino, night-clubs, a business centres, health treatment centres, tennis courts, and water sports.  Golden sands has an ideal location - within 18 kilometres of Varian, Bulgaria's Black Sea capital and the location of the countrys primary coastal airport, which is only 30 kilometres south. The beach line belonging to the resort is 4km long and 250 meters wide.